John Abbott Communications: Writing & Editorial Services, Marketing Communications, Project Management, Insurance Industry Marcomm Specialist

That's the amount of time you've got to engage your audience and deliver your message. If you can't connect with them by then, your chance to make a lasting impression will be gone.

Are you struggling to create key messages that engage your target audience?
Are your brochures, marketing collateral, and newsletters drowning in jargon, buzzwords, and acronyms?
Are you frustrated with time-consuming communication programs that end up in unfocused, ill-conceived campaigns that don't pay off?

I can help. I'm an award-winning writer, editor, and marketing consultant with more than 25 years of experience. I specialize in helping businesses of all sizes enhance their brand, find their voice, assess and improve their communications programs, and differentiate themselves from the competition.

Specializing in marketing communications for insurance companies

"John led the team to identify the collateral we needed for our product launch, the content required, and the look and feel of the presentation. He managed the project expertly even though we changed our minds regularly — sometimes at the last minute. It still amazes me that we were not only able to deliver these materials on time, but the comments on the quality of them have been extremely positive."

Karlyn Carnahan
CEO, AxcessPoints, Inc.